While the whole 3D thing has thankfully faded away for now, it looks like 4K production has officially arrived and is about to storm the beaches. So, what does this mean for us independents and small production companies? Have we reached the tipping point where we need to seriously consider a 4K workflow to “future proof” any significant upcoming projects? Most importantly, what are the realities of working in 4K and how much is this going to cost us?
A raw 4K workflow is going to be a raging beast that will chew through your entire production process – new cameras, raw recorders, faster computer processors, faster and bigger drives – it’s going to add up fast! But, there is some good news. Hello Apple ProRes 4K. A 48GB raw 4K file now becomes a 4GB ProRes 4:2:2 file – awesome!
To learn more about 4K and why you don’t need to hide under the covers hoping it will go away, check out this archive of a recent excellent webinar by AJA Product Marketing Manager Bryce Button. Learn the basics of 4K image acquisition and simple ProRes workflows. It will be time well spent!